About us

PRINCE SALMON,
NATURALLY GOOD

About us

Prince is an import/export wholesaler of wild smoked Canadian salmon. We are a historical point of reference in the import, marketing and distribution of the highest quality Canadian salmon.
Chi siamo - autore e Ceo Prince Andrea Danesin

Prince Salmon

Our history

Since 1976, our passion has been to offer our customers an excellent product that embodies the culture, craftsmanship and authentic taste of wild smoked salmon. The Prince story has deep roots in the heart of British Columbia, where salmon fishing and processing are an integral part of the local culture.

Prince by Luigi Danesin Sas

In 2014, after approximately 40 years as customers, the Prince ® brand was purchased by Luigi Danesin who maintained distribution for Italy and Europe. Our company is committed to preserving the ancient fishing and smoking techniques, relying on local fishermen and artisans who work with great social and environmental commitment.

Vision & Mission

Find out who we are: At Prince Salmon we believe in quality, authenticity and sustainability
We purchase wild Canadian smoked salmon from local producers and sell directly B2B in the Horeca channels.
We select exclusively the best wild Pacific salmon from certified sources and guarantee a manufacturing process that respects the environment and local cultures. Every step, from the selection of raw materials to the final preparation, is followed with care and dedication to ensure a product of the highest quality.

Vision

Prince Salmon's Vision is to bring the unique and unmistakable taste of wild smoked salmon to the table, keeping traditions alive and at the same time a sustainable and responsible supply chain.

Mission

We are proud to have been able to offer an unparalleled gastronomic experience for over forty years, capable of satisfying the most demanding and refined tastes. Our commitment is to continue with the same tradition.

our offer

half-carcases not pre-sliced